all customers that have purchased products/services that don't directly compete with your product: The key thing to zero in on here is the fact that they are “customers.” Studies show that it’s four times as hard to obtain a new customer than one that’s already one. By tapping in to a base of customers who have already purchased products that don’t directly compete with your product, you’ll be able to close a tone of sales while at the same time provide these customers with something new, which they’ll really appreciate. In fact, they’ll love you for it.
This is a great technique because you will find it a lot easier to access customers from noncompetitive markets than competing markets.
A great example is offering your business services to an accounting firm that specializes in helping small businesses. You can then either give the accounting firm of percentage of sales or the accounting firm can use it as a value-added service to keep their clients happy.
There are so many huge companies that started out with these small partnerships that ended up helping them grow into very large companies and organizations.
See how you can create these “win-win” relationships by creating lists of noncompeting companies that you can work with and contacting them.