ell higher end product/service to your wealthy customers using data appending services to discover who they are. There’s no denying that the more data you have, the better your chances are of landing a sale. By taking advantage of data provided by data appending services, you’ll have everything that you need to know little details about the person that can make or break a sale. For example, if you know the prospect is looking for red, open toe shoes and you offer the prospect a pair of red, open toe shoes, instead of a pair of jeans; we’re sure you can see who has the better chance of getting the attention of the prospect and also landing the sale. Data is where it’s at.
Create a high-end product or service you believe your customers will by based on research and feedback you have received from them.
If your new high-end product or service will be “out of range” financially for your typical customers, create a specific campaign that targets customers that are in higher income brackets.
The beauty of these types of campaigns is the fact that they won’t affect customers that would be turned off by the high price tag of your new premium product or service.
You can use a data appending service to add “generic financial data” to your customer list and separate them into groups. This financial data won’t be their personal data, but it will allow you to create “financial tiers” for marketing campaigns.
Now instead of sending out marketing campaigns that simply have the same products or services in all of them, you can have different tiers of products based on financial data.