Give your product/service away for free for 7 days or more, obtaining your prospect’s billing information before their trial
great way to reel in more sales is by giving your product or service away for free for 7 days to 1 month. People love the word “free”, so this gives you an opportunity to gain more customers by giving them what they want, which is something free.
This strategy is timeless because a % of your trial customers will turn into long term buyers. Once people like something, they tend to keep it. By obtaining their billing information, you’ll be able to close the sale and collect the payment a few days later or a month later. It is a win, win for you and the customer.
If you have a high-end product or service, you will see an uptick in sales by having a sales rep contact your trial customers before their trial expires. Following up via phone will also allow you or your reps to turn your trial customers into higher paying customers in one phone call.
If you offer a trial period and don’t follow-up with your clients one on one, some of them will obviously continue as customers past the trial period, but you won’t be able to offer “custom upsells” based on their needs without speaking to them 1 on 1.
Of course, you can use technology to offer upsells automatically, but you will see a far higher conversion rate if your high end upsells are offered one on one. For example, if a prospects wants to upgrade but says they want to come back later when “it fits their budget”, on a one on one call or conversation, you could offer to postpone their payment for “X days” but finalize the agreement while they are speaking to you. (BEGIN SCRIPT) Saying: “no problem Tom, we know you’ll love the product, so we’ll go ahead and ship it out to you now and postpone your payment for 14 days. How does that sound?” (END SCRIPT). Many of your customers will appreciate this gesture and your sales and happy customers will skyrocket.
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