Hire commission only sales reps for one time or short-term campaigns
he sweet thing about commission only sales reps is that you only have to pay them if they make a sale.
And even when they make a sale, you will still walk away with more profits than you had before doing everything on your own.
One of the disadvantages of hiring commission only sales reps is that good ones may be hard to find. The best reps are usually already working with other organizations. Some may even be running their own successful business while they work for commissions as a side business.
Using short-term campaigns to grow your sales will allow you to work with some of the best commission only sales reps in your area because they WILL NOT have to commit to working with you long term. If you have a weekend or 1 week sales event that produces 30% or more of your sales for the quarter, hiring the best and paying higher commissions will allow you to finally get past sales plateaus that occur from having mediocre sales representatives.
Some of the best campaigns we have ever run occurred over a 1-5 day period. All of the reps on these campaigns were paid commission only, but they were the best reps in the business. These campaigns that occurred over a 1 week period were responsible for 10-20% of our sales for the year. When running these short term campaigns, make sure you also factor in any short term resources you will need to fulfill on the spike in sales that will occur from running these tight campaign windows.
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