Hire local sales reps
ood people are hard to find, but anyone can be trained to do what needs to be done. The key is hiring local sales representatives who are hungry, willing and ready to do whatever it takes to succeed.
But please be aware that turnover is normal for this type of work, but once you’re able to find the diamonds in the rough, you’ll be well on your way.
You can decide to hire remote reps first but having a local rep as your foundation can go a long when creating a unique company culture. Your local rep can technically be a remote rep as well. When you combine the scalability of remote reps with the proximity effect that comes with working with local reps, you strengthen the culture of your business.
If you can find reps locally, you can host virtually meetups and small team meetups in central locations. This is what many tech and financial company are utilizing these days.
With the advent of virtual conference and meeting software, you can create most of the same synergy that would exist if your team worked in the same office, while adding the extra perks of no travel time or travel expenses.