lthough technology has changed, there’s one thing that hasn’t: the most powerful word in marketing is the word “free.” But what’s even more powerful is contacting customers AFTER they’ve taken advantage of the “free” stuff they’ve been supplied.

It’s like fast food, candy, or cake; once you’re hooked, you’re hooked. Often, prospects are really interested in a specific product or service but may not be ready to make a purchase right away.

However, if you wet their appetite a little bit with something free, you’ll be able to hook them and then reel them in for the big prize (the sale you really want to make), after you call and email those who’ve taken advantage of your free trial. It works like a charm.