here is a saying in business that time is money. What this boils down to is that you do not want to waste time with people who more than likely “won’t” buy what you are selling. 

The best way to avoid this is by only offering free consultations to your best prospects, which increases your chances of landing the sale you want. Then you can capitalize on your success by recording the calls and use it for content. Talk about duplicating your efforts. This is the way to work smarter, not harder.

Turning your sales process into content works well when you are talking to your ideal client because other prospects will see how you can help them from a prospects point of view. They will be able to see the questions they ask, what parts of your product or service resonate with them, and how excited these prospects are to get your product or service.

This form of marketing is a perfect example of how you can SHOW not just TELL your future customers how your product will benefit them. Take extra care to go above and beyond on these calls and you will build immediate and long-lasting credibility with your prospects.