reate Click to Call PPC Campaigns. Part of the success of Amazon, one of the world’s most successful companies, is that they make it easy and convenient for customers to buy from them. In fact, they specialize in the “one click to purchase” model. By creating a click to call PPC campaign, you’ll essentially be doing the exact same thing.

Due to the convenience of “click to call” campaigns from a customer’s point of view, it is very important that you filter out “tire kickers” or “window shoppers” from your campaigns.

You can do this by including the price in your ads. Although this may seem counterintuitive for online ads, this will repel those that are not ready to buy.

When including your pricing in your ad, make sure you include your lowest pricing so that your prospect isn’t scared away by your most expensive offerings. Including wording like: “rentals starting at $99/day” or “packages starting at $500” will attract more serious buyers.

To avoid overpaying for these campaigns, only allows a visitor to see your ad ONE TIME initially in the settings of your advertising platform.