Sell monthly subscriptions over the phone; these subscription customers will have a higher "lifetime value" than those sold via your website or other methods
hone sales is one of the only marketing methods that has stood the test of time when it comes to making consistent sales in the age of technology.
By combining this marketing method with monthly recurring orders, you will empower your company with customers with higher lifetime value, thereby ensuring your sales success for years not months.
When we worked at Time Life, this model produced close to a billion dollars in revenue because we created repeat customers using phone sales. The initial recurring offer was generated via infomercial back then. Now you can generate those initial customers via ecommerce, then follow-up with them to ask what products or service they would like to buy on a recurring basis.
This works best when you have multiple product or services that you can sell so that your phone sales reps can cater their recurring order to their exact needs and wants. This is easier to do when having a one on one conversation because you can build rapport around their “initial purchase”.
“Mr. Doe, we really appreciate you buying widget X, have you been able to use it to solve PROBLEM Y yet? Ok perfect! We’ve created a better version called “Widget ZERO”, all of our customer were asking us to include “benefit ONE”, so we packaged it up and we are sending it to our best customers so that you can try out once a month. You still like “Benefit ONE” right? Ok great. We’ll ship it/email it to you every month, all we ask is that you only keep it if you like it okay?” (This general pitch worked very well). Try this strategy out and you will be shocked by how much you can grow your recurring revenue.