ne of the most powerful ways to connect with people today is through video. The consumption of video is at an all-time high and there’s no sign of it slowing down any time soon.

But when you send personalized videos to your prospects, you will not only engage with prospects in an intimate way, you will make them feel special at the same time.

The power of video is multiplied when you send out personal videos to your prospects, but it must be used the right way. Video can have a very intimate look and feel to them, especially when you’re addressing a prospect by name. With that in mind, you will get better results when you use video to engage with your most engaged prospects.

Think about it: would you think a personal video from a random company that you have never purchased from is good marketing? Maybe, maybe not, right?How about a personal video about a product that you have been doing a lot of research about? Maybe you have been researching online and asking questions. If someone from customer support or the product owner answered all your questions with a personal video, how would that make you feel? 

Every time I have used this approach, prospects are amazed that we take the time out to make them a personal video. Give it a try in your business and see how impressed your future customers will be.