f you haven’t realized it yet; Amazon Alexa, Echo, and Google Voice have changed the game when it comes to voice. In fact, many experts predict that “voice” is the next search engine. 

More and more people are using voice, so it’s a natural thing for prospects to respond to voice broadcasts and voicemail drops. Tapping into voice while many of your competitors have not yet caught on could be the edge that you need to take your sales to the next level of success.

We recommend that you use voice broadcasts and “voice drops” in the most responsible way possible. Do not resort to spam to get attention. Start out by using voice drops to remind your current clients about appointments or other important reminders that they will appreciate. The keyword is “appreciated”. You want to make sure that your prospects and customers appreciate the timing of your message since they would have missed out on something important without getting an automated message.

When my children’s school sends us an automated voicemail or voice blast concerning a change in scheduling, important events, or emergencies, we appreciate it. Try to use this same approach in your marketing and communications and you will have happier customers and prospects.