ctive leads have a trait that’s to your benefit: they’re more likely to make a purchase. It is for this reason that sending a targeted, personalized email with a targeted offer, is a good idea. 

You will see a lift in sales from this strategy if you have your prospects reply to your email so that you can have a rep reach out to them to give them a special deal.

The approach will allow you to increase your average sale value while offering your prospect a deal they cannot refuse.