tilizing a text message service is not only a smart idea, but it has proven to be one of the most effective ways to connect with interested prospects.

In addition to SMS being a preferred method of conversation, SMS conversations has shown to increase conversions at a higher rate than other methods.

This strategy is probably obvious to you, but you would not believe how many businesses underutilize text messaging. According to Forbes, 64% of consumers believe that businesses should use SMS messages to interact with customers more often than they currently do.

If you are like the average business, you will see a dramatic increase in engagement with your prospects if you start sms conversations with the most interested prospects. Don’t waste time trying to get unengaged prospects to respond when you can focus on the prospects that are ready to buy and give them a “little nudge” to them to make a decision.

A simple personal text that says: “It was great chatting with you on (day of the week), did you have any more questions, or did you want to place an order today?” Simple messages like this can refocus them on your product or service so that they can make a decision immediately.