he Home Shopping Network hasn’t been successful for decades by accident. As you may have already guessed, the Home Shopping Network, is very intentional on what they do and how they do it.

And the main sales strategy they use is taking orders over the phone and live countdowns. After spending millions on testing, they have discovered that people feel more comfortable talking to someone either before or while making a purchase.

So, if YOU took this same approach, you’ll in turn provide prospects with a level of comfortability that virtually guarantees the sale.