on’t have any complimentary products or services? Well, the great things is that nowadays, you don’t have to. You can simply buy the license to sell other products. 

Yes, instead of you spending time and money developing more products, you can simply use something of value that someone else has already created and profit from it.

This is how grocery stores and other retailers are able to sell their own brand of cereal or whatever it may be. Now you can too, regardless of your product or service.

In our previous example, McDonald’s makes more money buy licensing or partnering with Coke to offer its soft drinks without having to create the soft drinks or brand themselves. Coke also make more money buy paying a fee to have prime “real estate” in the customers mind as they are making their purchase.