Turn your product/service into free media by recording interactions with your customers
n today’s digital world, the more content you have available, the more successful you’ll be. The great thing about this is that by recording your interactions, you now have more opportunities than ever before to be successful.
This is a quick and easy way to provide free media; media that will eventually lead to more closed sales.
In our previous example we shared how powerful it can be if you share your sales conversations with the public. This strategy is even more potent when the world is able to see how you interact with your customers. This is easy for brick and mortar stores, but you have to be more creative if you are selling a service or a product that is sold via ecommerce.
Your prospects will appreciate the “show not tell” approach when you can show your prospects how you communicate with your customers/clients. How your product or service works in the real world with real customers. This is a strategy infomercials have used in there marketing for years. Use it in your marketing and add a call to action that gets prospects on the phone and watch your sales skyrocket.